Positive Impact with
Tips on Taking Breaks and Deskercise are series of animations that provide pieces of advice for building healthier working habits for the lobby screen at Viacom’s Times Square HQ.
Category Animation, Motion Graphics
Client Viacom Catalyst
Client Viacom Catalyst
The objective of these videos is to display the most relevant content for both the employees and the clients of Viacom.
Sustainable and Universal Content
While brainstorming the ideas for the screen, I figured that it would be beneficial to the company if these video content could be reused years after years. Furthermore, the content on the screen should be applicable universally so that everyone can enjoy.
Positive Working Environment
One of the ideas that came across my mind was making a better working environment. Many Viacom employees, including myself, work while sitting in front of desks for the majority of working hours. Thus, I think it would be suitable to provide some advices on exercising or relaxing during work so people could see on their ways to work.
Based on the content in the animation, the characters in the animation at the lobby should be designed to be relatable to most people. Thus the design of the characters is stylized yet generalized to be applicable to various topics.
At the start of designing the content for the lobby screen, the scope of ideas was limited because the screen not only was not able to produce any sound nor music but also was not connected to the internet nor any sensors for interaction with its audiences.
The information on the screen is while useful yet often not appealing enough to everyone. Therefore, by exaggerating the character animation and applying bright colors, people who walk by the screen would more likely to stop by and watch the entire video.
The animations are popular among Viacom employees and our producers encouraged me to develop more similar series based on the same characters. To this day, these contents are still being screened in the lobby.
If I had the honor to work on the screen contents again, I would like to integrate more interaction that would provide different information and content each time different audience play with the screens due to its upgrade on sensors and sound output.